1. Tells people who you are and what you do

A website is no different to an interview. It’s the space where you’re able to introduce yourself to potential clients, provide insight into the product or service you offer, how you are able to help them and your background story. It’s also the place where people can connect with your brand and decide whether you’re the “ideal candidate” for the job.

2. 24/7 access

Unlike a physical store or an office that has set hours during which they trade, your website is open for business 24/7. This allows your customers access to view your website, submit queries or make purchases as and when needed.

3. Builds credibility

If you want to position yourself as a reputable company who people can trust and want to do business with, then your first impression needs to be a lasting one. Being credible will easily convince potential clients to buy from you.

4. Keeps customers informed

If there’s constant change taking place within your business – new products you’re launching, promotions or specials you’re offering or company related updates you need to inform clients of, your website will help keep people in the loop.

5. Helps generate business

Did you know, South Africa has over 31.18 million active internet users? If the goal is to grow your business and generate more income, the opportunity to attract big business awaits you online.

6. Your competitors have one

Is staying ahead of the competition a priority to you? We reckon it should be! Your competitors play an important role in the overall success of your business. Your digital footprint contributes to the way in which you appeal to the target audience you’re vying for.

7. Allows you to target a wider audience

A bigger audience = potential to make more money. How many potential clients are within a 5km radius, and how are you reaching them? Think of a website as virtual expansion, you can reach more people locally and you can take your product or service to a national or global pool of potential clients.